“It’s a shocking fact that suicide remains the biggest killer of young Australians every year. Jeff Kennett AC said this campaign is desperately needed to break down the embarrassment that prevents too many young people from seeking support when they need it. Young people who think they are experiencing the symptoms shown in the ads will be encouraged to visit where they can complete a quiz that will assess their mental health and provide advice on the best steps to take.īeyondblue Chairman The Hon. These ads will be rolled out gradually on social media, websites and apps. The new campaign, Brains can have a mind of their own, uses quirky animated ads that feature an annoying ‘brain’ character that causes young people to experience various symptoms of depression and anxiety. The survey of 600 teenagers aged 13 to 17, commissioned by beyondblue, also found that two out of five respondents thought their peers might not seek support because they believe nothing could help them. It comes as a new survey reveals that four out of five Australian teenagers think people their age may not seek support for depression or anxiety because they’re afraid of what others will think of them. Beyondblue has launched a major campaign to empower teenagers to take action if they are experiencing depression or anxiety, and to reduce suicide, which remains the biggest killer of young Australians.
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